Magical Drinks & Potion Shop,
The Potions Cauldron
Enjoy themed attractions, interactive activities, and unique gifts at this independent, historical retailer in the heart of York.
- 9¾, Shambles, York YO1 7LZ, UK
- Mon-Sun _ 10 AM–6 PM
- +441904692192
- 4.6 ⭐⭐⭐⭐☆(502)
The Story
The Potions Cauldron is one of York’s most enchanting attractions—an immersive potion shop and magical drinks emporium located at the legendary 9¾ Shambles, often called “The real Diagon Alley.”
Steeped in 700 years of potion-making history, the shop celebrates the legacy of master potion maker Phileas Fry, who first brewed elixirs here in the 14th century. Today, visitors can explore sparkling cauldrons, bubbling brews, and a secret potion room that brings centuries of magical lore to life.
With stores in York and Edinburgh, The Potions Cauldron welcomes witches, wizards, and curious travellers from around the world to experience the most magical drinks on Earth—crafted by expert wizards who even braved Dragons’ Den to share their creations with the world.
What They Sell & Services
Magical Drinks & Potions
- Famous favourites including Spellbound Butterscotch Beer, Cauldron Cola, and Unicorn Essence
- Themed bottled potions inspired by York’s magical folklore
- Perfect for gifts, souvenirs, collectors, and wizard enthusiasts
- Available in-store or through the online potions shop
Potion Making Experiences
- Interactive, family-friendly sessions led by trained wizards
- Available in York & Edinburgh
- Hands-on potion brewing and spellcasting
- Ideal for tourists, families, and magic lovers
- Finalists for Best Magical Experience in York (Little Vikings Awards 2025)
Awards & Achievements
The Potions Cauldron Group has earned numerous magical honours, including:
- Tripadvisor Travellers’ Choice Award – Top 10% attractions worldwide
- Visit York Retailer of the Year
- York Press Retail, Tourism & Leisure Business of the Year
- Made in Yorkshire Manufacturing Innovation Award
- Shortlisted for Made in Yorkshire Export 2025 Award
- Little Vikings Award Finalists for Best Magical Experience
- Recognised as a Yorkshire Mark Champion
- Proud member of the Good Business Charter
In-Store Experience
- Located on the world-famous Shambles, York
- Recognisable by the magical steam drifting from number 9¾
- Friendly wizarding staff
- Interactive Magic Meter test for brave visitors
- Access to the secret potion room with 700 years of magical history
- A must-visit attraction for fans of fantasy and wizarding worlds
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